AI Search Optimization (AEO & GEO)

Get Your Business Named in AI Answers.

Search “cleaning service” on Google today and the first thing you see is an AI Overview that names three companies and links two sources. Ask ChatGPT and it lists businesses with their phone numbers. I get your business into those answers: Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot.

Google AI Overview for the search cleaning service, naming Safai, Sheba.xyz and Cleaning Service BD and showing cited source cards
Real Google result for “cleaning service”. Three businesses are named before any normal result appears.
Why it matters

Ranking #1 Is Not Enough Anymore

When an AI answer sits on top of the results, people click the normal links far less. The visits now go to the businesses named and cited inside the answer.

−58%

Drop in clicks for the #1 ranking page when an AI Overview appears.

Ahrefs · 300,000 keywords
15% → 8%

Share of Google visits that click any result, without vs with an AI summary.

Pew Research Center · 2025
38%

Share of AI Overview citations that still come from page-one results, down from 76%.

Ahrefs · Mar 2026
ChatGPT & Gemini

AI Assistants Now Recommend Businesses By Name

Ask ChatGPT for a cleaning company in New York and it does not show ten blue links. It gives a short list of named businesses with a rating, the services they offer, a phone number and an address.

Every one of those details was pulled from the web: the company website, its Google Business Profile, directories and review sites. When those sources are clear and consistent, the assistant can recommend you with confidence. When they are vague or contradict each other, it picks someone else.

  • Named in the shortlist, not lost in general advice
  • Your phone, address and services shown correctly
  • Your website attached as the source
ChatGPT answer recommending cleaning companies in New York with rating, services, phone number and address
Real ChatGPT answer. Each business is listed with details taken from its website and listings.
The mechanics

How AI Search Picks Its Sources

This is what happens between someone typing a question and a business appearing in the answer, and what each step means for your pages.

1

One question becomes many searches

The system rewrites the question into several hidden searches. “Cleaning service” may become home deep cleaning price, sofa cleaning, bathroom cleaning and booking by WhatsApp. This is called query fan-out.

For you: one page for one keyword misses most of these. A set of pages that each answer a real customer question catches several.
2

It fetches pages and reads them live

For each hidden search it pulls a shortlist of pages, often ones already ranking, and reads the raw HTML. If an AI crawler is blocked, or your prices sit inside an image, the page is blank to it.

For you: allow GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended, and keep prices and key facts in plain text.
3

It extracts passages, not pages

The model splits each page into small chunks and scores each chunk on its own. One paragraph of your page gets quoted, not the whole page. A plain two-sentence answer under a clear heading beats a long guide that hides the answer.

For you: put the question in the heading and the answer in the first forty words under it.
4

It checks who you are

Before naming a business, the system checks your website, schema markup, Google Business Profile, directories and reviews. A business described four different ways in four places looks uncertain and gets left out.

For you: one name, one address, one description and one service list, the same everywhere, plus Organization and Service schema.
5

It writes the answer and adds credit

The best passages are combined into one answer and each claim links back to its source. You get cited because one sentence of yours was the cleanest answer to one specific question.

For you: give real prices, steps, dates and numbers. Vague marketing lines give a model nothing it can repeat.
Semrush domain overview showing AI visibility score, mentions and cited pages for ChatGPT, AI Overview, AI Mode and Gemini
Real Semrush report for a cleaning brand: 3.8K AI mentions and 2.3K cited pages across four assistants.
Measurable results

AI Visibility Can Be Tracked

SEO tools now report how often a brand is mentioned and how many of its pages are cited in ChatGPT, Google AI Overviews, AI Mode and Gemini. That means AI search optimization is measured work, not guesswork.

I track your mentions and citations before I start, then report the same numbers every month so you can see what changed.

  • Mentions per assistant
  • Cited pages and which content earns them
  • Competitors named for the same questions
Common problems I fix

Signs AI Search Is Leaving You Out

  • Competitors get named when customers ask AI about your service
  • Answers buried under long introductions and brand story
  • No prices, numbers or specifics a model can quote
  • No FAQ, Service, Organization or Review schema
  • Business name, address and services differ across your site, Google profile and directories
  • AI crawlers blocked in robots.txt by accident
  • Prices and key facts locked in images or PDFs
  • AI describing your prices or service area wrongly
robots.txt file before and after: GPTBot blocked, then GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended allowed
A common fix: one line in robots.txt was hiding the whole site from ChatGPT.
Services

AI Search Optimization Services

01

AI Visibility Audit

I run real customer questions through ChatGPT, Google AI Overviews, AI Mode, Gemini and Perplexity and record who gets named and cited.

02

Answer-First Content (AEO)

Pages rebuilt so the question is the heading and the answer comes first, with price tables, real numbers and FAQs that lift cleanly.

03

Entity & Schema (GEO)

Organization, Service, FAQ and Review schema, plus one consistent business description across your site, Google Business Profile and directories.

04

Citations & Mentions

Mentions on the sources assistants already read: directories, roundups, comparison sites, forums and local publications.

05

AI Crawlability

robots.txt fixes, an llms.txt summary, and key content moved into plain HTML so AI bots can read it.

06

Monthly Tracking

The same prompt set re-tested every month, with mention rate, citation share and AI referral traffic reported.

What you get

Your AI Visibility Report

Every project starts with this report: your customer questions, each assistant’s answer, and who gets named instead of you. The same prompts are re-tested every month.

Sample AI visibility audit report showing mention rate, citation share and a table of customer prompts across ChatGPT, AI Overview, Gemini and Perplexity
Sample report layout. Figures are examples.
How it works

My AI Optimization Process

1

Measure

Build a prompt set from the questions your customers ask and test it on every major assistant.

2

Diagnose

Find which step you fail at: crawl blocks, page structure, unclear business details or missing specifics.

3

Build

Answer-first pages, schema, listing cleanup and mentions on trusted sources.

4

Re-test

Run the same prompts every month and report what moved.

FAQ

AI Search Questions, Answered

What is AI search optimization?

It is the work of getting your business named and cited inside AI-generated answers, not only ranked in a list of links. It covers Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot, and combines content structure, schema, consistent business details and AI crawler access.

What is the difference between SEO, AEO and GEO?

SEO ranks pages in search results. AEO, answer engine optimization, makes your content the source an assistant uses for its answer. GEO, generative engine optimization, is the same idea focused on generative AI systems. The work overlaps, and good AI optimization usually improves classic SEO too.

Does traditional SEO still matter?

Yes. Assistants still fetch pages that search engines can find and trust, so SEO is the entry ticket. Ranking alone no longer guarantees a citation, so AI optimization is added on top of it.

Can you guarantee my business will appear in ChatGPT?

No. These systems change often and answers vary. What I can do is measure where you stand, make the changes that make citations more likely, and show you the movement with the same prompt set every month.

How do you measure AI visibility?

I run a fixed set of real customer questions, usually 80 to 150 prompts, across each assistant. For every answer I record whether you were named, whether you were linked as a source, and which competitors appeared.

Should I block AI bots from my site?

Usually not, if you want to appear in AI answers. Blocking GPTBot or PerplexityBot keeps you out of those answers. Publishers protecting paid content may choose to block, and I will explain the trade-off for your site.

How long does it take to see results?

Perplexity and ChatGPT search can reflect new content within days or weeks. Google AI Overviews usually take a few months, similar to normal SEO.

Contact

Ready to Show Up in AI Answers?

Send me your website. I will run your top customer questions through every major assistant and show you who gets named instead of you, and why.